How Two Friends Turned a Crafty Hobby into a Business In a business that's not only fun but therapeutic, these two childhood friends have been lucky with word-of-mouth and press coverage.
By Michelle Juergen •
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Entrepreneurs: Michelle Inciarrano and Katy Maslow, founders of Brooklyn, New York-based Twig Terrariums, which offers ready-made and customized terrariums, terrarium kits and how-to workshops.
"Aha" moment: Childhood friends who had lost touch, Inciarrano and Maslow were reunited by a mutual friend later in life. They started getting together for craft nights, making greetings cards, bookmarks--whatever struck their fancy. "One of the many things we ended up making was a terrarium. Totally Michelle's fault; she had the whim," Maslow says. They both loved it and began playing around with themes for other terrariums. In 2010 they decided to start selling their creations.
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