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Identify Inefficiency, Fix It

College entrepreneurs are finding success with a laser focus on business models they can improve.

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This story appears in the March 2009 issue of Entrepreneur. Subscribe »

Armed with and unbridled ambition, the new crop of isn't afraid to challenge the status quo and engage in a David vs. Goliath battle. By applying laser-sharp focus to a specific inefficiency or potential improvement, these college startups are successfully revolutionizing traditional .

There is perhaps no industry more traditionally minded than the , which is exactly why Emory University student Sean Belnick, 22, founded Canton, Ga.-based BizChair.com. With a goal of simplifying the furniture-buying process by selling directly to consumers, Belnick was able to reach $42 million in revenue for 2008. "I saw an industry that had virtually no presence online and realized there was an opportunity to build a more efficient way to get furniture to people," says Belnick. "Customers won, we won, and everyone was happy but the middleman."

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