This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Lessons in Startup Survival from the Downturn Startups large and small have sprung from downturns. Here's how they've managed.

By Rich Karpinksi

Opinions expressed by Entrepreneur contributors are their own.

Lessons for Survival There may be no bigger emblem of the dot-com bubble burst of the early 2000s than the rise and spectacular fall of, hand puppet and all. So why in the heck would someone start an online pet food business in the great recession of 2009-10?

"As an entrepreneur, you just have to 'go for it,'" says Alex Zhardanovsky, the co-founder of, who launched his online business a year ago (on the back of an existing business, and is now cashing in $1.1 million in monthly sales and growing. This summer, PetFlow raised $10 million from Lightspeed Venture Partners to further grow the business.

The pet food "auto-replenishment" site succeeded where other pet sites failed by focusing on basics like lead generation and the logistics of pet food delivery.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In