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Seller's Market

Don't want to leave the selling of your product up to a licensee? Do it yourself on commission.

By Don Debelak

Opinions expressed by Entrepreneur contributors are their own.

Inventors often have great ideas they can't afford to introduce effectively. The traditional way around this is to license your invention to a manufacturer. But there's another method that offers many advantages over licensing: arranging with a manufacturer or a distributor/wholesaler to sell your product on commission.

Selling on commission is an ideal approach if you see a market opportunity but don't have the expertise to develop the product. Essentially, the other company handles product design and engineering, and pays the person who knows the product best-you-to sell it.

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