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Momentum and the Art of the Investor Pitch Too much crocodile salesman in your pitch? The Esquire guy helps you sharpen your skills.

By Ross McCammon

Opinions expressed by Entrepreneur contributors are their own.

Cool Rules

This isn't about figuring out who to pitch to or what to wear to the pitch meeting or how to follow up on the pitch. This isn't about any other part of the "sales tunnel" (mainly because I have no idea how you get to the sales tunnel or how long it takes to get through it or whether or not you can get reception in there). This is about the message you get across in 15 or 30 seconds that is the pitch.

Which is a very simple thing, really. Because there are only two kinds of pitches: those you believe in and those you don't believe in.