One Ecommerce Tool Makes Doing Business Internationally Easier How Gilt Groupe uses FiftyOne to help manage overseas currencies, taxes and more.
By Dan O'Shea •
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Last year, New York City-based Gilt Groupe wanted to expand internationally. But the online luxury retailer faced all the headaches that come from trying to move product overseas: currency conversions; language barriers; obscure and seemingly random taxes, duties and postal regulations. In addition to straightforward e-commerce, Gilt hoped to offer its famous "flash sales"--brief special offers at a particular time of day, on a country-by-country basis, adjusted for different time zones and hemispheres.