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Real Man of Genius Matt Moman had fake limes, actual beer and a flash of inspiration.

By Jennifer Wang

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What entrepreneur hasn't fantasized about the million-dollar idea that's right under his nose?

Well, meet Matt Moman, the man who turned a piece of plastic fruit into a multimillion-dollar licensing deal with Grupo Modelo, the behemoth behind the Corona Extra beer brand. How did he do it? Says Moman, "I always start with what I know."

As owner of Moman Sales, a South Florida specialist in plastic flowers, what he knows is fake flora. In June 2007, Moman was on a business trip to San Francisco, checking out the latest in nature's plastics, when he hit on the citrus creations of Winward International. The lemons and limes looked and felt so real, Moman was convinced there had to be another way to market them.

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