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Mail Call Mail order catalogs can be a startup inventor's surefire route to success.

By Don Debelak

Opinions expressed by Entrepreneur contributors are their own.

Mail order catalogs have long been one of the top ways forinventors to sell their products. Catalogs can be used toaccomplish several goals:

  • They let you sell to a small market that can't be reachedin any other way.
  • They help you create initial sales momentum. Often, retailersare reluctant to handle a product until it has some degree of salessuccess.

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