Mail Call Mail order catalogs can be a startup inventor's surefire route to success.

Mail order catalogs have long been one of the top ways forinventors to sell their products. Catalogs can be used toaccomplish several goals:

• They let you sell to a small market that can't be reachedin any other way.

• They help you create initial sales momentum. Often, retailersare reluctant to handle a product until it has some degree of salessuccess.