Master Plan
If you want to see your product get on store shelves, you'd better have more than one plan in place.
By Don Debelak •
Opinions expressed by Entrepreneur contributors are their own.
Kevin Ridolfi figured he had a million-dollar idea: a productcalled the T Mate that would help new and high-handicap golferswith their errant golf shots. Unfortunately, success didn'tcome quite as easily as he had hoped. What Ridolfi learned duringPlan A-selling the idea himself-was a lesson that speaks to allinventors, high handicap or not: "No one will hear about agreat idea if isn't marketed with the right promotion,"cautions the 29-year-old Centereach, New York, resident.
Still, the slow start didn't faze Ridolfi, who quickly movedon to Plan B: licensing his product to another marketer of golfproducts. Well, Ridolfi isn't counting his money just yet, buthe still believes in his idea, and he's prepared to move on toPlan C-distributing the product through instructional activitiesfor young golfers-if his current licensing agreement doesn'twork out. In a nutshell, he's not stuck on just one option forhis product. And that could be the key to getting it on theshelves.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve