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Model Approach

Creating a prototype that will wow investors.

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This story appears in the October 1997 issue of Entrepreneur. Subscribe »

Let's say you've just come up with an for aladies' shoe with interchangeable heels. How can you knowwhether this brainstorm would really ? And how would youexplain your idea to someone else so they'd want to buy it? Theanswer to both questions: Make a .

A prototype is simply a working model of your idea. Most of thetime, it's not an exact model of the eventual finished product.In fact, it will most likely be very rough around the edges.However, it will provide you with a means to demonstrate your ideaand give you--and investors--a glimpse at what your idea mighteventually look like.

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