For Subscribers

The Likes of You

GetGlue recommends movies, music and books based on what already floats your boat.

learn more about Jason Ankeny

By Jason Ankeny

Opinions expressed by Entrepreneur contributors are their own.

Play favorites
GetGlueis a free social recommendation engine spanning pop culture pillars such as movies, TV shows, books and music. After signing up, consumers click on their interests, building a profile that GetGlue matches with personalized faves and raves from more than 500,000 registered users. Suggestions also integrate contextual content from resources including Amazon, IMDb and Wikipedia, and extend across Facebook and Twitter. "We started with the notion that the old web is about websites and pages, and the new web is about connecting people and the things they care about," says Alex Iskold, CEO of GetGlue parent firm AdaptiveBlue in New York. "Once you tell the site what you like, it connects you with other stuff you might be interested in and people who like the same stuff."

Earn rewards
The more time and energy put into GetGlue, the more valuable the service becomes. Once a user amasses seven virtual stickers--given out in recognition of deeper interaction with the site--GetGlue mails out adhesive badges to further bolster user loyalty. GetGlue users also can share their knowledge and passion with other members, even earning recognition as a Guru. There's only one Guru per subject, so competition can be fierce. "Gurus are pivotal to the site," Iskold says. "American Beauty is my favorite movie. If somebody takes the [American Beauty] Guru title away from me, I'm highly pissed off." Gurus also expand GetGlue's recommendations beyond algorithms: "The system is designed to turn Gurus into site editors," Iskold says.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Business Plans

5 Things to Know and Do Before Writing Your Business Plan

If you need a business plan, there are certain things you need to know and do before you sit down to create it. In this article, you'll learn five things to complete before writing your plan to ensure you get the best results.

Growing a Business

Scaling Made Easy: How to Scale Your Business like a Fortune 500 Company

Once you have the night-vision skills of Fortune 500 restaurants, scaling becomes effortless. Here are 3 ways to scale, hidden in plain sight.


Streaming TV Is the Future of Advertising — Without Breaking the Bank

Today's consumers expect personal, impactful ads. There's an advertising method that can get you there for half the price, making it the next frontier in digital advertising.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.

Starting a Business

90% of Online Businesses Fail in Just 4 Months. You Can Avoid the Same Fate By Using These Strategies.

It's not catastrophizing when we think about potential failure; it's in fact a chance for any business to precisely see any outcome and prepare in advance.