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The No-Exit Strategy

Sure, Duke Chung was tempted by a buyout offer. But he knew that he was worth much more. (He was right.)

This story appears in the December 2010 issue of Entrepreneur. Subscribe »
Duke Chung
Duke Chung
Photo© David Lang

Duke Chung was facing a defining decision: Accept a lucrative buyout offer for Parature, the customer-support software company he started as a student at , or stay the course and continue to grow Parature with his four co-founders.

Plenty of college entrepreneurs would jump at a big payout. But Chung and his co-founders decided the offer amounted to a huge pat on the back--and they turned it down.

"When a potential buyer comes to you and shares your same vision for the business, it suddenly gives you a lot more confidence about your plan," says Chung, now 32. "Plus, we figured there would be more offers like this one down the road if we continued building a great business."

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