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This Brilliant 'Cohort' Trick Can Help You Come Up With a Business Idea Worth Millions When you're looking to solve a problem or start a new business, Future CEO Rishi Mandal has a three-step tactic that helped him get his start.

By Jason Feifer Edited by Mark Klekas

Want to build a company worth millions — or maybe billions?

Serial entrepreneur Rishi Mandal has a surprising trick he calls the "cohort" model. He's used it to build multiple companies and raise more than $100 million.

It goes like this:

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