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Turning the Biggest Supporter into Your Best Customer

For the founders of IdeaPaint, Babson College was incubator, investment source, tester and--finally--customer.

This story appears in the March 2010 issue of Entrepreneur. Subscribe »

Waaaay Outside the Lines

What if your school wasn't just the place where you conceived brilliant ideas but was also your funding source, chief product-tester and first customer?

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