Entrepreneur Plus - Short White
For Subscribers

Turning the Biggest Supporter into Your Best Customer For the founders of IdeaPaint, Babson College was incubator, investment source, tester and--finally--customer.

By Joel Holland

Opinions expressed by Entrepreneur contributors are their own.

Waaaay Outside the Lines

What if your school wasn't just the place where you conceived brilliant business ideas but was also your funding source, chief product-tester and first customer?

That was the scenario for the creators of IdeaPaint, a paint that turns any surface into a dry-erase board. While students at Babson College in Wellesley, Mass., Jeff Avallon and his partners John Goscha and Morgen Newman turned to the school for investors and then help with product research. In the end, Babson also became a customer. Now IdeaPaint is a worldwide brand.

This is a subscriber-only article. Join Entrepreneur+ today for access

Related Topics

Business News

The AI Job Market Is Surging and Paying Up to $300K a Year. Here's How to Snag a Role.

According to a new LinkedIn report, AI jobs can be found in a wide range of fields.

Business News

'Not Much Financial Education' — Yet Millennials Have Boomers and Gen X Beat When It Comes to Retirement Savings. Here's Why.

Millennials might own fewer homes and make less money — but they're on track for a better retirement.

Business News

'Earth Shaking News': Fans Rejoice Over the Return of 'Retired' McDonald's Cult-Favorite Item

The McRib last appeared on menus in 2022 during the company's self-proclaimed "farewell tour" for the sandwich.


Introverts Who Use This Secret Weapon Can Be More Powerful Than Extroverts in the Workplace

Less extroverted colleagues are often misunderstood and underestimated — but their talent for one thing in particular sets them up for success.

Business News

'It's Getting Worse By the Week': Kevin O'Leary Issues Grave Warning About Commercial Real Estate Industry

The "Shark Tank" star spoke to impending devaluation of stocks in the industry on FOX Business' "Varney & Co."