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Want to Run a Flower Shop? What You'll Need -- and What You Won't. There's more to the business than beautiful bouquets.

By Ashlea Halpern

This story appears in the August 2016 issue of Entrepreneur. Subscribe »

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"Floristry has been glamorized as a luxurious, hobby-like career. But we deal with 4 a.m. alarms, tired bodies, a perishable product and difficult clients. We work weekends and holidays -- especially holidays," says one of our experts, Heather Williams.

If you're looking to run a flower shop, here is some industry insight on what you will and won't need.

What you'll need:

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