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What Failure Taught the Founders of One Subscription Startup

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This story appears in the June 2016 issue of Entrepreneur. Subscribe »

There are many subscription-delivery success stories, like BarkBox (a monthly shipment of dog treats) and BirchBox (for makeup samples). Dallas couple Blake and Taylor Davis tried to follow with The Jerky Box, promising handcrafted beef jerky from three vendors each month. Eight months later, it was dead. Time to debrief.

AR Photography

So, what went wrong?

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