What Kind of Business Are You? Different types bring different concerns.

Here are three questions I received recently at AskJim.biz from budding entrepreneurs like you. Take a look and see if they help. And remember, always seek excellence, not perfection.
--Jim Blasingame,
The Small Business Answer ManTM

Q:Should I operate under a DBA? What is it, exactly?

A: DBA is an acronym for "doing business as," which is when a corporation operates a business under a name that is different from the incorporated name on file with the state in which it's domiciled. The primary reason for identifying a DBA is to ensure that the public can identify the legal owners of the business.

Here are two reasons to operate under a DBA: 1) to establish a business brand that may be more intuitive and marketable than the corporate name, and 2) when one business acquires another with a name that is already established.

Most states require a DBA name to be registered, so check the laws in your state.