For Subscribers

When Nature Calls

RunPee.com lets you, well, you know, during movies.

By Kimberlee Morrison

Opinions expressed by Entrepreneur contributors are their own.

What: RunPee
When: August 2008
Where: Arizona
Startup Costs: $7,000

Dan Florio couldn't recall ever getting up to use the restroom in the middle of a movie, but he was tempted when he went to see the remake of King Kong.

"By the end," Florio says, "I was hoping they would just kill that ape." Then, as he walked out of the theater past the queue for the next showing, something else occurred to him: how great it would be to tell them which scene provided the best chance for a bathroom break.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Business News

Amazon Is Starting to Let Customers Know What Products Are Returned Often

The e-commerce giant has begun flagging certain items that were frequently sent back.

Marketing

Turn April Fool's Day Into a Marketing Success With These Innovative Strategies

April Fools' Day provides an exceptional chance for brands to connect with audiences in a fun and memorable way. Employ these marketing tactics to interact with your customers and enhance brand recognition.

Culture

50 Work-From-Home Jobs that Pay As Much or More than Average Salary

If you're tired of driving to an office and would love to work at home, there are plenty of high-quality full-time work-from-home jobs for you.

Business News

'Crying Northwestern Kid' Turned His Viral Fan Moment Into a Successful Harvard Admissions Essay. He Says the Experience Taught Him About Empathy.

Six years ago, Phillips was watching No. 8 Northwestern take on No. 1 Gonzaga during March Madness when he became a meme.