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Why Corporate Change Management Often Fails (Hint: It's Not the People) Four key infrastructure components must be addressed in order for change to take hold and last.

By Josh Rovner

Opinions expressed by Entrepreneur contributors are their own.

Eoneren | Getty Images

In the book Switch, Chip and Dan Heath argue that when it comes to lack of change, "What looks like a people problem is often a situation problem." This is what is known as the "Fundamental Attribution Error," where we attribute problems to intrinsic characteristics of someone's personality when really the issue is the environment.

Geary Rummler, author of Improving Performance: How to Manage the White Space on the Organizational Chart, said my favorite quote about scapegoating people: "When you put good people up against a broken system, the broken system wins almost every time."

Related: Why Does It Take A Crisis For Companies to Change?

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