A/B Testing Tips

Marketing

4 Things Ecommerce Startups Need to Be Careful About When Running A/B Tests

A/B testing is a powerful tool, but you should be aware of these aspects that people often overlook.

Starting a Business

How Rapid 'Testing and Learning' During Product Development Saves Time and Money

Investing money and design work is all very well. But what do your (potential) customers think? That's what really counts.

Marketing

Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.

Entrepreneurs

Call to Action: The X-Factor in Spurring Conversion Rate

No longer make the best guess at what will resonate with & convert customers; you can test your way to real-time, actionable results

Starting a Business

Your MVP Isn't Really Viable Until Your Potential Customers Say So

More than 40 percent of startups fail simply because nobody in the real world was interested in buying what the founder thought was a good idea.

Marketing

How to Test Different Versions of Your Website in 6 Easy Steps (Infographic)

Don't worry. It's not as technical as you might think. This quick guide will get you up and A/B testing in no time.

Marketing

So, What's the 'X-Factor' in the A/B Testing Formula? (Infographic)

Sorry, there really isn't one. But these five tips will help you increase your clicks and conversions.