Stop going on about your life story and talk about how your business helps others.
Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after.
In our age, your personal story as a founder is integral to your brand's identity. Put that narrative to work connecting with clients at the emotional level, through revelation, not manipulation.
This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.
People want to buy from companies they trust. Here's how you can tell your honest story and show why you stand head and shoulders above the competition.