account based marketing


What to Look For When Hiring a Digital Marketing Account Manager

Your digital marketing account manager could make or break your relationship with your agency. This article reviews tips on fostering and maintaining a partnership that is a win/win for everyone.


What is the True Cost of Running Account-Based Marketing?

Here's how to think about, price out and allocate wisely when budgeting for account-based marketing campaigns designed to turn data into dollars.


Data-Driven Marketing for B2B Marketers

A data-driven approach is giving both marketing and sales the same view of the client