account based marketing
Marketing
How to Harness the Power of Account-Based Marketing, Even With Limited Resources
Inbound marketing has its place, but account-based marketing (ABM) is a winning strategy to consider for B2B brands and the entrepreneurs who lead them.
Marketing
What to Look For When Hiring a Digital Marketing Account Manager
Your digital marketing account manager could make or break your relationship with your agency. This article reviews tips on fostering and maintaining a partnership that is a win/win for everyone.
Marketing
What is the True Cost of Running Account-Based Marketing?
Here's how to think about, price out and allocate wisely when budgeting for account-based marketing campaigns designed to turn data into dollars.
Marketing
Data-Driven Marketing for B2B Marketers
A data-driven approach is giving both marketing and sales the same view of the client