Affluent Customers

The 3 Forces That Will Pre-Sell Your Products for You

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.

Dan S. Kennedy

How to Gain the 'X' Factor That Attracts Affluent Customers

It's not enough to simply be an expert. Learn this to increase sales.

Dan S. Kennedy

How to 'StorySell' Your Way to a Sale

Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.

Dan S. Kennedy

The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.

Three Ways to Raise Prices Without Losing Customers

Charging more for your products and services can be easier than you think.