Affluent Customers

There's no reason why efficiency can't be elegant.

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.

By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.

It's not enough to simply be an expert. Learn this to increase sales.

Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.

Charging more for your products and services can be easier than you think.