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More Posts on AOL
Verizon-owned Oath is pitching a service to advertisers analyzing AOL and Yahoo emails to provide targeted ad data, according to The Wall Street Journal.
Oath will be an umbrella of brands, including Yahoo and some AOL publications.
These sites can really give you some insight on the rises and falls of some of the biggest businesses in the internet age.
Brad Feld of TechStars says the new deal reflects the need to establish linkage between the 'content' and 'network' layers.
'Google is search, Facebook is social, we're going to be brand,' he said.