Using the 7 Pillars of Authority Marketing to Conquer the Affluent Market
If you're selling to affluent customers, who you are is much more important than what you do. Find out how to become an authority, celebrity or expert to attract the right market.
Writing Your First Book Is the First Big Step to Build Your Personal Brand
Get oriented to the task before putting pen to paper through self-assessment, audience targeting and relentless testing. Just like any other product.
What Is 'Authority Marketing' and How Do You Achieve It?
Here are what this contributor calls the "seven pillars" of making yourself a known entity in your industry.
Rise of the Content Machines: How Blogs Became a Secret Weapon
The best content marketers are leveraging insider expertise to make their blogs authoritative go-to pages and SEO stars.
3 Strategies for Maximizing Your Potential on LinkedIn
Become an authority, identify partnerships and generate leads.
Infusionsoft, Salesforce, Brendon Burchard and Ken Courtright Have All Proved That Money Follows Mission
The following five principals apply to the most successful entrepreneurs, from major corporations to home-based entrepreneurs who have built multimillion-dollar brands.
For the World to See You as an Authority, You Must First Become One in Your Own Backyard
You must master the personal, inner and outer dimensions to become a true authority on something you're passionate about.
Position Yourself as an Authority, and Watch Business Boom
It is a pre-requisite in business these days that the founder, CEO or principal must become an authority in their industry.
Create Your Own Celebrity Status Using Social Media
These days, image is everything, and the proper use of Facebook and Twitter is more important than ever for entrepreneurs.