Baked By Melissa
How the Founder of Baked by Melissa Recovered From Her First Holiday Sales Disaster
Melisa Ben-Ishay talks about her first big mistake (during the holiday rush!) and what it taught her about prepping for sales spikes.
How Getting Fired Turned Into Sweet Success for This Entrepreneur
After being let go from her advertising firm, Melissa Ben-Ishay went home, baked 250 cupcakes and began her entrepreneurial journey.