Brand Extension
Personal Branding
Why a Personal Brand Is a Matter of Personal Preference
Three entrepreneurs share their thoughts on exactly how necessary a personal brand is and how you create one.
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Yahoo to Roll Out a New Logo Each Day for the Next 30 Days
The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
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5 Tips for Publishing Your Own Book
Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
Marketing
Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions
TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
