News and Articles About Brand Extension
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The feel-good book publisher's move into food products provides a lesson in how to stay true to your brand even as you expand.
With the support of the Commerce Department, company executives can travel to regions of interest and meet with potential investors, which may be the boost some franchises need to expand their concepts into international brands.
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South by Southwest took a bold step in expanding its brand by launching SXSW V2V for the startup community. Is this just the beginning?
The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
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© 2016 Entrepreneur Media, Inc.