Brand Extension

Will SXSW Successfully Extend Its Brand?

South by Southwest took a bold step in expanding its brand by launching SXSW V2V for the startup community. Is this just the beginning?

Kai Sato

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.

5 Tips for Publishing Your Own Book

Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.

Alina Dizik

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.

Carol Tice