Brand Extension
Will SXSW Successfully Extend Its Brand?
South by Southwest took a bold step in expanding its brand by launching SXSW V2V for the startup community. Is this just the beginning?
·
4 min read
Yahoo to Roll Out a New Logo Each Day for the Next 30 Days
The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
·
2 min read
5 Tips for Publishing Your Own Book
Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
·
5 min read
Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions
TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
