More Posts on Brand Extension
Yahoo to Roll Out a New Logo Each Day for the Next 30 Days
The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions
TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.