Brand Extension

Three entrepreneurs share their thoughts on exactly how necessary a personal brand is and how you create one.

The feel-good book publisher's move into food products provides a lesson in how to stay true to your brand even as you expand.

With the support of the Commerce Department, company executives can travel to regions of interest and meet with potential investors, which may be the boost some franchises need to expand their concepts into international brands.

Our hyper-intense, super-condensed guide to launching a new profitable business.