brand marketing

Marketing

How the Beauty Sector is Thriving in the Digital Age

Resilience and innovation at the heart of a changing industry

Entrepreneurs

Creating the Best Impression In Creator Economy

Creator discovery platform, One Impression, came into the frame in 2018 with a clear-cut vision of enabling growth for and via influencer marketing

Growth Strategies

The How-To: Crafting Content For A Post-COVID World

Inspiration does not have to be limited to what other brands do, it can also be what no one else does.

Starting a Business

This Startup is Driving Gupshup around Brands Over a Cup of Tea

CupShup is peppering our local tapri moments with a dash of marketing

Marketing

Why All Brands Need 'Campus Influencers'!

If you're a brand that is building for the future, and the youth is an important target consumer for you either today or tomorrow, then this article, and Campus Influencers, should be of increasing interest to you

Marketing

How To Create Impactful Content For Brand Marketing

Recent Harvard report suggests that cost of consumer attention has increased seven to nine folds in the past two decades