brand name

Business News

Should You Use Your Own Name or Create a Brand Name for Your Business?

Consider these five reasons to avoid using your personal name and create a new brand name instead.

Starting a Business

Naming Your Brand? Use These Pointers to Get it Right

When it comes to branding your product or service that is about to be launched in the market, the first crucial step is to give it the right name – something that will be iconic, will have great recall value, and build up into something solid in the future

Starting a Business

Why Brand Name is Important for Start-Ups ?

The name is the first thing that people hear when you tell them about your company. Good brand names are seldom arbitrary.