Rob Meyerson

Principal at Heirloom; Creator and host of How Brands Are Built

Rob Meyerson is a brand consultant, namer and author of the upcoming book, "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service." He also runs Heirloom, an independent brand-strategy and identity firm, and hosts the podcast "How Brands Are Built."

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Don't Change Your Brand Name — Unless You Really Have To

Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.


Should You Name Your Business After Yourself?

Should you create a new name for your business or brand or use your personal name? Here are five scenarios in which it makes sense to go with your personal name.


¿Debería ponerle su nombre a su empresa?

¿Debería crear un nuevo nombre para su empresa o marca o utilizar su nombre personal? Aquí hay cinco escenarios en los que tiene sentido usar su nombre personal.


Should You Use Your Own Name or Create a Brand Name for Your Business?

Consider these five reasons to avoid using your personal name and create a new brand name instead.


¿Debería utilizar su propio nombre o crear una marca para su negocio?

Considere estas cinco razones para evitar usar su nombre personal y cree una nueva marca en su lugar.

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