Rob Meyerson

Principal at Heirloom; Creator and host of How Brands Are Built

Rob Meyerson is a brand consultant, namer and author of the upcoming book, "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service." He also runs Heirloom, an independent brand-strategy and identity firm, and hosts the podcast "How Brands Are Built."

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Branding

Don't Change Your Brand Name — Unless You Really Have To

Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.

Startups

¿Debería ponerle su nombre a su empresa?

¿Debería crear un nuevo nombre para su empresa o marca o utilizar su nombre personal? Aquí hay cinco escenarios en los que tiene sentido usar su nombre personal.

Branding

Should You Use Your Own Name or Create a Brand Name for Your Business?

Consider these five reasons to avoid using your personal name and create a new brand name instead.

Startups

¿Debería utilizar su propio nombre o crear una marca para su negocio?

Considere estas cinco razones para evitar usar su nombre personal y cree una nueva marca en su lugar.

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