Rob Meyerson

Rob Meyerson

Entrepreneur Leadership Network Writer
Principal at Heirloom; Creator and host of How Brands Are Built

Rob Meyerson is a brand consultant, namer and author of the upcoming book, "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service." He also runs Heirloom, an independent brand-strategy and identity firm, and hosts the podcast "How Brands Are Built."

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Should You Name Your Business After Yourself?

Should you create a new name for your business or brand or use your personal name? Here are five scenarios in which it makes sense to go with your personal name.

Should You Use Your Own Name or Create a Brand Name for Your Business?

Consider these five reasons to avoid using your personal name and create a new brand name instead.

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