Rob Meyerson
Principal at Heirloom; Creator and host of How Brands Are Built
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Don't Change Your Brand Name — Unless You Really Have To
Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.
¿Debería ponerle su nombre a su empresa?
¿Debería crear un nuevo nombre para su empresa o marca o utilizar su nombre personal? Aquí hay cinco escenarios en los que tiene sentido usar su nombre personal.
Should You Use Your Own Name or Create a Brand Name for Your Business?
Consider these five reasons to avoid using your personal name and create a new brand name instead.
¿Debería utilizar su propio nombre o crear una marca para su negocio?
Considere estas cinco razones para evitar usar su nombre personal y cree una nueva marca en su lugar.
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