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Bras

Online Retail

How This Online Lingerie Shop Is Letting Customers Try Before They Buy

True & Co. has found a way to bring the fitting room to its customers.

This New High-Tech Wonder Bra May Help Detect Breast Cancer

The invention uses infrared sensors to monitor temperature.

A Bra Company That Uses Smartphones to Find the Right Fit Just Raised $8 Million

The goal is to use technology to make the shopping experience, as well as the bras themselves, more comfortable.

The Company Turning Selfies Into Better-Fitting Bras

New technology to size women for bras though smartphone photos could unlock elusive ecommerce sales.