Bras
Growing a Business
How This Online Lingerie Shop Is Letting Customers Try Before They Buy
True & Co. has found a way to bring the fitting room to its customers.
Science & Technology
This New High-Tech Wonder Bra May Help Detect Breast Cancer
The invention uses infrared sensors to monitor temperature.
Growing a Business
A Bra Company That Uses Smartphones to Find the Right Fit Just Raised $8 Million
The goal is to use technology to make the shopping experience, as well as the bras themselves, more comfortable.
Business Ideas
The Company Turning Selfies Into Better-Fitting Bras
New technology to size women for bras though smartphone photos could unlock elusive ecommerce sales.