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Brilliant Ideas

Brilliant Ideas

GE's Beth Comstock: Here's How I Sell An Idea

You put it out there, but then you have to be prepared to defend your brilliant idea.

Has Your Business Made a Brilliant Mistake?

A new contest from the Wharton School of Business gives entrepreneurs a chance to win goodies -- by describing a clutch mistake that turned out to be a good business idea.

What Makes a Company Brilliant

Want to be on next year's 100 Brilliant Companies list? Entrepreneur Editor-in-Chief Amy Cosper explains how the magazine makes its picks.