Building a Brand

Starting a Business

NBA Star Jaylen Brown Turned Down $50 Million Worth of Deals to Start His New Business — And He Got the Idea From Kobe Bryant

The NBA Finals MVP sat down to talk business with Kickstarter CEO Everette Taylor for a new series called 'The Playbook,' by Entrepreneur and Sports Illustrated.

Branding

These 4 Elements Are Key to Branding Your Business

In today's world of rapid startup growth, branding your company is essential to stand out from your competitors and find success.

Branding

How to Use Small Media to Build Your Brand

Your job as a new company is to get your brand everywhere in the least amount of time.

Thought Leaders

Star Power: These 10 Celebrities Are Putting Their Name Behind Big-Name Brands

From Kevin Hart to Karlie Kloss, check out 10 companies that have some of today's winning personalities leading them.

Branding

This Entrepreneur Built the Hottest Celebrity Spot on the Planet -- and a Brand With Staying Power

Andrew Medal chats with Mark Birnbaum about how his global restaurant group has become a Hollywood hotspot, and how to establish a brand that stays on top.