Natalie Gerdes and her twin sister, Nikki, have introduced new ideas to their family business like merchandising, an expanded menu and yes, keeping track of the company's finances.
Mary Alice Recendez started as a hostess at Mijares Mexican Restaurant when she was 13 years old and, at 32, is the only fourth-generation member of her family in a leadership position.
Antonio Green's great-grandfather opened James H. Cole Home for Funerals in Detroit in 1919, and many of the its founding principles are as important as ever, even if the method of delivery has changed.
Pivoting to online sales has been a family effort: Owner Mei Lum's mother helps with the e-commerce, her father handles shipping and packaging and her 91-year-old grandmother has become an influencer.