Britta Lokting

Bio

Britta Lokting is a journalist based in New York. Her features have appeared in The New York Times, The Washington Post Magazine, MIT Technology Review, and elsewhere.

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Latest

Franchise 500 Annual Ranking

The Secret to Jersey Mike's Increasing Popularity? Danny DeVito and the Special Olympics Are Only Half of It.

The sandwich chain is staying true to its roots, and focused on real people, and that's helped it stay a top 10 franchise for five years in a row.

Franchise 500 Annual Ranking

The UPS Store Prioritizes Diversity — Here's How it's Paying Off

The shipping franchise is expanding swiftly through its Diversity Ownership Program, and that's helped it stay a top 10 franchise for seven years.

Franchise 500 Annual Ranking

West Coast, Get Ready — Dunkin' Is Coming, and It's Bringing 'Insta-Ready' Gen Z Drinks With It

The coffee shop's sales topped $10 billion in 2021, and its coming in at #5 on our 2023 Franchise 500.

Franchise 500 Annual Ranking

What Popeyes' Viral Menu Strategy Can Teach You About Staying Relevant

Innovative new dishes has helped this chicken institution stay among the top five franchises in the world.

Noticias

La fórmula secreta para escribir una frase inspiradora

Los dichos inspiradores no tienen que ser, bueno, "inspirados". Saber lo que resonará con los demás es un arte y una ciencia.

Growing a Business

The Secret Formula for Writing an Inspirational Quote

Inspirational sayings don't have to be, well, "inspired." Knowing what will resonate with others is an art and a science.

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