Britta Lokting

Britta Lokting


Britta Lokting is a journalist based in New York. Her features have appeared in The New York Times, The Washington Post Magazine, MIT Technology Review, and elsewhere.

http://Brittalokting.com

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How Do You Modernize One of the Oldest Pastry Shops in New York City?

Veniero's started in the East Village in 1894, but more recently, it's been opening for business on apps like Grubhub and Postmates.

This 28-Year-Old Amusement Park Manager Makes Her Gen Z Employees Give Up Their Phones Before They Start Working

Isadora Richardson's great-great-grandparents founded Trimper Rides in 1893, and she aims to return the park to its former glory.

A New Orleans Oyster Restaurant Went Without Detailed Profit-and-Loss Statements for Almost 100 Years. 2 Twin Sisters Are Trying to Bring It Into the 21st Century.

Natalie Gerdes and her twin sister, Nikki, have introduced new ideas to their family business like merchandising, an expanded menu and yes, keeping track of the company's finances.

A California Woman Started a Boarding House in 1920. Her Great-Granddaughter Hopes to Run the Business Someday, Which She Calls 'The Mexican Cheers of Pasadena.'

Mary Alice Recendez started as a hostess at Mijares Mexican Restaurant when she was 13 years old and, at 32, is the only fourth-generation member of her family in a leadership position.

Running a Funeral Home Can Seem Taboo in the Best of Times. One Business Owner Hopes Clubhouse Can Help Him Shift Perception.

Antonio Green's great-grandfather opened James H. Cole Home for Funerals in Detroit in 1919, and many of the its founding principles are as important as ever, even if the method of delivery has changed.

How Does a Century-Old Niche Business Expand? 'There Are Limits to How Many Awnings You Can Sell in Portland.'

Emily Spearing, her cousins and brothers all work together to push the family business into a more ambitious - and modern - space.

This 130-Year-Old Porcelain Shop Claims to Be the Oldest Store in New York's Chinatown. Its 5th-Generation Owner (and Her Grandmother) Used Instagram to Save It From the Pandemic.

Pivoting to online sales has been a family effort: Owner Mei Lum's mother helps with the e-commerce, her father handles shipping and packaging and her 91-year-old grandmother has become an influencer.

6 Lessons Learned From Franchisors Who Launched in 2020

In the days before Covid-19, a new crop of companies were just starting to franchise. Meet six entrepreneurs whose first year didn't go exactly as planned ... but who made the most of it anyway.

Which Franchise Keeps Kids (and Parents!) Sane?

The #6 company on our Franchise 500 list adjusted its education model for the first time since 1954 - and opened 140 new centers.

How Jersey Mike's Subs Grew In 2020: It Began Acting Like a Tech Company

The #7 company on our Franchise 500 list relied on its customer-centric app to survive the pandemic and keep fans fed.

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