Communications Strategies

A 5-Minute Challenge That Can Change Your Life

Dying to talk to a particular big-name CEO? Pick up the phone, or shoot an email. You may be surprised.

Jimi Smoot

· 5 min read

The One Simple Communications Solution That Can Help Your Startup Win Against the Big Guys

Cloud-based systems are an agile, multi-modal tool for better customer relationship management.

Curtis Peterson

· 3 min read

Match the Right Communication Type to the Occasion

Select the correct method by weighing the task at hand, the recipient, a message's urgency and the potential risk of a misunderstanding.

Karen Lachtanski

· 5 min read

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.

John Pilmer

· 3 min read

Communication Pros Are Teaching Their Secrets to Small Business

Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.

Sarah Carrillo

· 5 min read

You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

The language professional peers understand is often confounding to the audience waiting to listen to your story.

Jennifer Connelly

· 5 min read

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.

Michele Serro

· 4 min read

Who Checks Your Company's Social Media Profile?

The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.