Communications Strategies

Marketing

Five Communications Mistakes SMEs Tend To Make (And How You Can Avoid Them)

SMEs can sometimes be guilty of focusing too much on product development and sales, while disregarding other important functions that can bring value to the business- such as communications.

Business News

Know Your Audience – Tips for Tailored Communications

The pitch might be perfect for one audience but decidedly imperfect for another.

Marketing

Make Yourself Heard: Four Communications Tips For Entrepreneurs In 2019

The good news about communicating with your customers is that you don't need big budgets to do that.

Business News

Are You Tired of Hiring People Who Lack Baseline Communications Skills?

Cultivate those skills through programs and internships, and well-researched, specific job postings.

Business News

Lost in Translation: 4 Ways to Improve Employee-Benefits Communications

Time to get your SPDs and SBCs straight. Wait, you don't know what those even are?

Business News

10 New Year's Resolutions to Make You a Better Communicator

Have you considered how simply shutting up and listening could make you more effective?

Business News

A 5-Minute Challenge That Can Change Your Life

Dying to talk to a particular big-name CEO? Pick up the phone, or shoot an email. You may be surprised.

Business News

The One Simple Communications Solution That Can Help Your Startup Win Against the Big Guys

Cloud-based systems are an agile, multi-modal tool for better customer relationship management.

Business News

Match the Right Communication Type to the Occasion

Select the correct method by weighing the task at hand, the recipient, a message's urgency and the potential risk of a misunderstanding.

Business News

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.

Business News

Communication Pros Are Teaching Their Secrets to Small Business

Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.

Business News

You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

The language professional peers understand is often confounding to the audience waiting to listen to your story.

Business News

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.

Business News

Who Checks Your Company's Social Media Profile?

The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.