SMEs can sometimes be guilty of focusing too much on product development and sales, while disregarding other important functions that can bring value to the business- such as communications.
The pitch might be perfect for one audience but decidedly imperfect for another.
The good news about communicating with your customers is that you don't need big budgets to do that.
Cultivate those skills through programs and internships, and well-researched, specific job postings.
Time to get your SPDs and SBCs straight. Wait, you don't know what those even are?
Have you considered how simply shutting up and listening could make you more effective?
Cloud-based systems are an agile, multi-modal tool for better customer relationship management.
Select the correct method by weighing the task at hand, the recipient, a message's urgency and the potential risk of a misunderstanding.
That staple of 20th century PR is still essential in the digital age.
Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
The language professional peers understand is often confounding to the audience waiting to listen to your story.
How your startup uses language to shape the customer experience says a lot about what it believes in.
The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.