The One Simple Communications Solution That Can Help Your Startup Win Against the Big Guys
Cloud-based systems are an agile, multi-modal tool for better customer relationship management.
Match the Right Communication Type to the Occasion
Select the correct method by weighing the task at hand, the recipient, a message's urgency and the potential risk of a misunderstanding.
The Venerable Press Release Remains the Cornerstone of Public Relations
That staple of 20th century PR is still essential in the digital age.
Communication Pros Are Teaching Their Secrets to Small Business
Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites
The language professional peers understand is often confounding to the audience waiting to listen to your story.
My Company Has a Jersey Accent: Branding With a Distinctive Voice
How your startup uses language to shape the customer experience says a lot about what it believes in.