Consumer Loyalty

Growing a Business

How to Build Aesthetic Intelligence to Win Over Luxury Customers

Building aesthetic skills can help you build market share, gain consumer loyalty and create lasting value for your business.

Franchises

How Franchisors Can Build an Effective Loyalty Programme

According to a research, marketing and advertising to gain a new customer for your franchise business can cost up to 5 times more than to retain existing ones

News and Trends

When Consumer Is 'Smart' King

Learning from Consumers

Marketing

Know How These Three Big Brands Attract Consumers

This is how you survive the consumer-centric world!

Growing a Business

'Starbucks Rewards' and the Failure of Today's Loyalty Programs

A personalized business approach rewards customers and enhances engagement across the customer base.

Business News

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.

Growing a Business

Know Your Shopper to Boost Post-Holiday Sales

Shift your attentions to shoppers' moods and needs to move product and increase revenue.

Growing a Business

5 Secrets to Painless Returns

Setting up a separate return line and training employees can increase customer satisfaction and lessen headaches for your staff in the post-holiday season.