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Consumer Reviews

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Consumers View 5-Star Reviews as Too Good to Be True

Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.

Catherine Clifford

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Consumers View 5-Star Reviews as Too Good to Be True

Behind the Curtain of Yelp's Powerful Reviews

Why Crowdsourcing Is the Answer to Business-Software Reviews

Evolve or Die in the Age of the Consumer

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