Entrepreneurs
Trader Joe’s, Starbucks and More ‘Take Advantage’ of the Pumpkin Spice Craze — Here’s How Much It Costs You
The spice blend born in 1934 comes for American wallets every fall.
By Amanda Breen
consumers
Business News
This Controversial Trend Makes People Think They’re Saving Money on Holiday Shopping — and There Might Be Some Truth to It
'Tis the season of "Girl Math."
By Amanda Breen
Business Model
A Company With a Conscience — How to Make High-Priced Products Accessible to Working-Class Families
Some products are inherently expensive. Companies can offer leasing programs, financing options and other marketing approaches to make them accessible to working families.
By Rashan Dixon
Sustainability
How Businesses Can Empower Consumers to Make Sustainable Choices
Entrepreneurs and executives can significantly influence consumer behavior towards sustainability with the right approach.
By Kerry Chen
Marketing
11 Common Email Marketing Mistakes (and How to Fix Them)
How to avoid sabotaging your own success by identifying some of the most common email marketing mistakes.
By Liviu Tanase
Thought Leaders
You Have to Tap Into Your Customers’ Subconscious to Keep Them Coming Back. Here’s How.
Habits are made, not born, so you have to work to make using your product a subconscious act for consumers.
Building a Business
Three Letters That Will Make Your Company More Successful and Sustainable
A strong ESG score can improve your company's relationship with consumers, investors, and the planet.
Building a Business
Why Can’t We Resist Black Friday and Cyber Monday? A Behavioral Economist Explains The Psychological Forces That Make Sales Irresistible.
There are three psychological reasons why we can't resist Black Friday and Cyber Monday sales. Smart consumers and entrepreneurs should know what they are. Here's why.
Marketing
As Inflation Soars, Consumers Want More Rewards and Shopping Incentives. Here’s How to Give Them What They Want
With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives' impact on consumer shopping behavior and brand affinity.
Business News
How Does Keurig Dr Pepper Compare To Larger Rivals Coke & Pepsi?
With the market continuing to hit the skids, despite Wednesday's bounce higher, dividend-paying stocks like Keurig Dr Pepper may look more and more attractive.
By Kate Stalter
Business News
Is Costco’s Post-Earnings Price Weakness A Good Time To Buy?
Costco shares are falling because the Q4 results were priced into the market and the decline could gain momentum if a key level is breached.
Business News
Warner Brothers Discovery is a Powerhouse Entertainment Play
Media entertainment company Warner Brothers Discovery (NYSE: WBD) stock has languished since its spin-off as it fell to new all-time lows at $12.77 .
By Jea Yu
Business Operations & Logistics
How Compliance is Disrupting the Global Supply Chain and What Importers Must Do to Overcome It
The fragility of the global supply chain has been exposed: The one most critical step causing further damage to an already weakened industry? Compliance. Here's what importers must do to regain confidence.
By Bill Hobbs
Business News
Green Your Portfolio With These Stocks
Green energy stocks that investors can consider. These stocks have strong fundamentals and will benefit from the green economy.
By Parth Pala
Business News
Affirm Stock Has Affirmed a Bottom
Buy now and pay later purchase financing provider Affirm (NASDAQ: AFRM) stock is rebounding after bottoming out at $13.64.
By Jea Yu
Business News
3 Dividend-Paying Pharmaceutical Stocks You Can’t Ignore
Which pharmaceutical companies can rocket your portfolio right now? Let's take a look.
Business News
Reforestation: 4 Reasons Startup Founders Should Care
The planet badly needs more trees. Also, consumers love companies that push for issues they care about.
By Matt Hill