consumers

Business News

A Company With a Conscience — How to Make High-Priced Products Accessible to Working-Class Families

Some products are inherently expensive. Companies can offer leasing programs, financing options and other marketing approaches to make them accessible to working families.

Business News

How Businesses Can Empower Consumers to Make Sustainable Choices

Entrepreneurs and executives can significantly influence consumer behavior towards sustainability with the right approach.

Business News

11 Common Email Marketing Mistakes (and How to Fix Them)

How to avoid sabotaging your own success by identifying some of the most common email marketing mistakes.

Business News

You Have to Tap Into Your Customers' Subconscious to Keep Them Coming Back. Here's How.

Habits are made, not born, so you have to work to make using your product a subconscious act for consumers.

Business News

Three Letters That Will Make Your Company More Successful and Sustainable

A strong ESG score can improve your company's relationship with consumers, investors, and the planet.

Business News

Why Can't We Resist Black Friday and Cyber Monday? A Behavioral Economist Explains The Psychological Forces That Make Sales Irresistible.

There are three psychological reasons why we can't resist Black Friday and Cyber Monday sales. Smart consumers and entrepreneurs should know what they are. Here's why.

Business News

As Inflation Soars, Consumers Want More Rewards and Shopping Incentives. Here's How to Give Them What They Want

With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives' impact on consumer shopping behavior and brand affinity.

Business News

How Does Keurig Dr Pepper Compare To Larger Rivals Coke & Pepsi?

With the market continuing to hit the skids, despite Wednesday's bounce higher, dividend-paying stocks like Keurig Dr Pepper may look more and more attractive.

Business News

Is Costco's Post-Earnings Price Weakness A Good Time To Buy?

Costco shares are falling because the Q4 results were priced into the market and the decline could gain momentum if a key level is breached.

Business News

Warner Brothers Discovery is a Powerhouse Entertainment Play

Media entertainment company Warner Brothers Discovery (NYSE: WBD) stock has languished since its spin-off as it fell to new all-time lows at $12.77 .

Business News

How Compliance is Disrupting the Global Supply Chain and What Importers Must Do to Overcome It

The fragility of the global supply chain has been exposed: The one most critical step causing further damage to an already weakened industry? Compliance. Here's what importers must do to regain confidence.

Business News

Green Your Portfolio With These Stocks

Green energy stocks that investors can consider. These stocks have strong fundamentals and will benefit from the green economy.

Business News

Affirm Stock Has Affirmed a Bottom

Buy now and pay later purchase financing provider Affirm (NASDAQ: AFRM) stock is rebounding after bottoming out at $13.64.