Nicci Levy wanted to create a better experience for women who got medical skincare treatments. Three years later, Alchemy 43 has locations on both coasts.
In the late 90s in India, when other cosmetic brands of the time remained oblivious of the presence of millions of micro women entrepreneurs running beauty salons, this husband-wife duo laid the foundation of their cosmetic business, which today has a valuation of INR 300 Crore.
Most of the cosmetic products that we require today - shampoos, shower gel, soaps, body lotion, face cream - come loaded with unnatural chemicals
A direct-to-consumer beauty line puts portability first.