Learn the three things you can do to increase the chances that your sale pieces do their important job of selling your product or service.
Increase your mailing response rate by tracking and taking a serious look at your results.
Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you.
Learn to look at the factors that determine what your most attractive offer price is!
Specific things to look for when trying to identify a list broker to work with.
If you want to increase your response rate, make sure you are ALWAYS testing something new.
Following these easy steps will help you create copy that sells your products or services.
Drawing in more customers isn't hard – if you follow this smart advice from an advertising expert.
Crafting effective ad copy is easy-if you follow this expert advice.
Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.