craig simpson
How the Seasons Affect Your Direct Mail Campaigns
For the best results from your direct mail campaigns, learn how responses vary according to the time of year.
3 Simple Ways to Make Sure Your Direct Mail Campaign Is Opened
Learn the three things you can do to increase the chances that your sale pieces do their important job of selling your product or service.
How to Successfully Track the Results of Your Mail Campaign
Increase your mailing response rate by tracking and taking a serious look at your results.
Increase Your Direct Mail Campaign Results Using Holidays
Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you.
Why Some Prices Are More Right Than Others
Learn to look at the factors that determine what your most attractive offer price is!
How to Work With a Mailing List Broker
Specific things to look for when trying to identify a list broker to work with.
How to Avoid Mailing to a Disaster Area
Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
3 Split Tests to Improve Your Direct Mail Results
If you want to increase your response rate, make sure you are ALWAYS testing something new.
5 Steps to Writing Better Ad Copy
Following these easy steps will help you create copy that sells your products or services.
7 Tips for Getting a Bigger Response from Your Ad Copy
Drawing in more customers isn't hard – if you follow this smart advice from an advertising expert.
8 Laws for Writing Copy That Sells
Crafting effective ad copy is easy-if you follow this expert advice.
6 Lessons From the Legends of Advertising
Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
18 Things Testing Your Ads Can Teach You About Effective Advertising
Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.