crisis communication

Rudy Giuliani's Master Course in How Not to do Marketing

The gaffe-filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.

Gregg Schwartz

Culture Makes or Breaks a Company When Crisis Hits

Culture is what guides your company, for good or ill, when times are suddenly bad.

Dixie Gillaspie

5 Takeaways for Entrepreneurs From Facebook's User Privacy Mistakes

One of the world's largest, richest and most successful companies has botched customer trust and crisis communications.

What Netflix Just Taught Entrepreneurs About Mitigating a PR Nightmare

Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.

Erik Huberman

5 Leadership Failures That Contributed to the United Fiasco

Every CEO is vulnerable to United-esque PR disaster when their organizations veer from their core values.

Brian Fielkow

4 Hallmarks of Leadership in a Time of Crisis

Don't be the next Wells Fargo. Do be the next Skittles. Here's how.