crisis communication
Rudy Giuliani's Master Course in How Not to do Marketing
The gaffe-filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.
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5 min read
Culture Makes or Breaks a Company When Crisis Hits
Culture is what guides your company, for good or ill, when times are suddenly bad.
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5 min read
5 Takeaways for Entrepreneurs From Facebook's User Privacy Mistakes
One of the world's largest, richest and most successful companies has botched customer trust and crisis communications.
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9 min read
What Netflix Just Taught Entrepreneurs About Mitigating a PR Nightmare
Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.
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7 min read
5 Leadership Failures That Contributed to the United Fiasco
Every CEO is vulnerable to United-esque PR disaster when their organizations veer from their core values.
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8 min read
4 Hallmarks of Leadership in a Time of Crisis
Don't be the next Wells Fargo. Do be the next Skittles. Here's how.
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7 min read