It takes a solid strategy, self-discipline and patience to reshape public perception.
The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.
The gaffe-filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.
Culture is what guides your company, for good or ill, when times are suddenly bad.
One of the world's largest, richest and most successful companies has botched customer trust and crisis communications.
Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.
Every CEO is vulnerable to United-esque PR disaster when their organizations veer from their core values.