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crisis communication

Reputation Management

7 Ways to Recover After a Reputation Crisis

It takes a solid strategy, self-discipline and patience to reshape public perception.

Why the New 'Take a Knee' Policy Isn't Likely to Heal the NFL's Damaged Brand

The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.

Rudy Giuliani's Master Course in How Not to do Marketing

The gaffe-filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.

Culture Makes or Breaks a Company When Crisis Hits

Culture is what guides your company, for good or ill, when times are suddenly bad.

5 Takeaways for Entrepreneurs From Facebook's User Privacy Mistakes

One of the world's largest, richest and most successful companies has botched customer trust and crisis communications.

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Public Relations

What Netflix Just Taught Entrepreneurs About Mitigating a PR Nightmare

Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.
Ready For Anything

5 Leadership Failures That Contributed to the United Fiasco

Every CEO is vulnerable to United-esque PR disaster when their organizations veer from their core values.
Ready For Anything

4 Hallmarks of Leadership in a Time of Crisis

Don't be the next Wells Fargo. Do be the next Skittles. Here's how.