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Growing a Business
The Future is 'Phygital': What Customer Experience Experts Need to Know
Here's how CX teams can adapt to consumer demand for a hybrid physical and digital experience.
Growing a Business
The Power of Purpose: Fostering Authentic Consumer Relationships in an Era of Woke Capitalism.
Brands are enhancing their social responsibility, resulting in a bigger connection to their consumer base.
Marketing
Is Your Business Catering to Its Customers Or Its Product?
Product-centric focus can detract from customer experience. Here's how to change that.
Growth Strategies
Instructions in Customer Centricity from Jet Airways
Recognize That There is No Such Thing as "My Typical Customer", averages can be deceptive
Marketing
One Size Does Not Fit All: Customer Centricity Is The Key To Differentiate Your Business
You focus on what those customers want to achieve in their businesses and you evolve your organization around their needs.