customer centricity

Business News

Is the Customer Always Right? How to Understand Customer-Centric Thinking to Drive Engagement

"The customer is always right" is not just a rule anymore; it's about exploring why customers want what they want.

Business News

If You Want to Be More Successful Than Your Competition, You Need This Mindset to Win

It's time to make your business less about you and more about your customers.

Business News

The Future is 'Phygital': What Customer Experience Experts Need to Know

Here's how CX teams can adapt to consumer demand for a hybrid physical and digital experience.

Business News

The Power of Purpose: Fostering Authentic Consumer Relationships in an Era of Woke Capitalism.

Brands are enhancing their social responsibility, resulting in a bigger connection to their consumer base.

Business News

Is Your Business Catering to Its Customers Or Its Product?

Product-centric focus can detract from customer experience. Here's how to change that.

Growth Strategies

Instructions in Customer Centricity from Jet Airways

Recognize That There is No Such Thing as "My Typical Customer", averages can be deceptive


One Size Does Not Fit All: Customer Centricity Is The Key To Differentiate Your Business

You focus on what those customers want to achieve in their businesses and you evolve your organization around their needs.