customer centricity

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Growing a Business

The Future is 'Phygital': What Customer Experience Experts Need to Know

Here's how CX teams can adapt to consumer demand for a hybrid physical and digital experience.

Growing a Business

The Power of Purpose: Fostering Authentic Consumer Relationships in an Era of Woke Capitalism.

Brands are enhancing their social responsibility, resulting in a bigger connection to their consumer base.

Marketing

Is Your Business Catering to Its Customers Or Its Product?

Product-centric focus can detract from customer experience. Here's how to change that.

Growth Strategies

Instructions in Customer Centricity from Jet Airways

Recognize That There is No Such Thing as "My Typical Customer", averages can be deceptive

Marketing

One Size Does Not Fit All: Customer Centricity Is The Key To Differentiate Your Business

You focus on what those customers want to achieve in their businesses and you evolve your organization around their needs.