"The customer is always right" is not just a rule anymore; it's about exploring why customers want what they want.
It's time to make your business less about you and more about your customers.
Here's how CX teams can adapt to consumer demand for a hybrid physical and digital experience.
Brands are enhancing their social responsibility, resulting in a bigger connection to their consumer base.
Product-centric focus can detract from customer experience. Here's how to change that.
Recognize That There is No Such Thing as "My Typical Customer", averages can be deceptive
You focus on what those customers want to achieve in their businesses and you evolve your organization around their needs.