customer centricity

Business Process

Don't Lose Your Customers Again — 6 Strategies for Creating a Customer-Centric Culture

The modern business landscape demands that companies prioritize customer satisfaction to stay competitive. This article discusses six actionable strategies to foster a customer-centric culture within your organization.

Growth Strategies

Dubai-Based Serial Entrepreneur Jigar Sagar Explains Why The Customer Always Comes First

"Technology should enhance, not detract, from the customer experience. It's a delicate balance."

Leadership

Being Customer Centric Has Nothing To Do With Your Customers — Here's Where You Should Start.

The customer experience boils down to behaviors, mindset and organizational culture.

Marketing

Is the Customer Always Right? How to Understand Customer-Centric Thinking to Drive Engagement

"The customer is always right" is not just a rule anymore; it's about exploring why customers want what they want.

Growing a Business

If You Want to Be More Successful Than Your Competition, You Need This Mindset to Win

It's time to make your business less about you and more about your customers.

Growing a Business

The Future is 'Phygital': What Customer Experience Experts Need to Know

Here's how CX teams can adapt to consumer demand for a hybrid physical and digital experience.

Growing a Business

The Power of Purpose: Fostering Authentic Consumer Relationships in an Era of Woke Capitalism.

Brands are enhancing their social responsibility, resulting in a bigger connection to their consumer base.

Marketing

Is Your Business Catering to Its Customers Or Its Product?

Product-centric focus can detract from customer experience. Here's how to change that.

Growth Strategies

Instructions in Customer Centricity from Jet Airways

Recognize That There is No Such Thing as "My Typical Customer", averages can be deceptive

Marketing

One Size Does Not Fit All: Customer Centricity Is The Key To Differentiate Your Business

You focus on what those customers want to achieve in their businesses and you evolve your organization around their needs.