This is a subscriber-only article.

Save 33% on Entrepreneur+ during our Memorial Day Sale

Use code SAVE33 at checkout.

Subscribe Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Is Your Business Catering to Its Customers Or Its Product? Product-centric focus can detract from customer experience. Here's how to change that.

By David Kreiger Edited by Frances Dodds

Opinions expressed by Entrepreneur contributors are their own.

Extreme Photographer | Getty Images

Convincing buyers to open their purse strings for your product is the goal of any business. To that end, many entrepreneurs spend their early years obsessed with their product, working to ensure nothing on the market compares. Regardless of intent, spending the bulk of your energy on the product is a dangerous mistake.

A savvy entrepreneur should always focus on the number-one part of any business — customers.

Related: Why Customer-centricity Wins Out Every Time

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In