customer-empathy map

Thought Leaders

Why Empathy is Crucial to Your Success in the Business World

A guide for managers and leaders to drive business success through empathy.

By Ryan McGrath
Science & Technology

These 4 Questions Can Help You Identify Your Ideal Customer

Many people are familiar with the concept of a user persona, but empathy mapping can help you discover the optimal users and customers for your offerings.

Growth Strategies

#5 Easy Steps To Create Customer-Empathy Map For Your Business

Find out what makes your customers happy, what their concerns are to connect with them at the emotional level