customer journey

Growing a Business

How to Think Outside Your Industry and Revolutionize the Customer Journey

Follow these four lessons from travel tech startups on revolutionizing the customer journey.

Marketing

Don't Apply a "One-Size-Fits-All" Approach to Your Marketing. Do This Instead.

No two individuals are the same. So why shotgun approach your marketing efforts with a "one-size-fits-all" marketing approach. You need to figure out the key personas you are targeting, and where they are in their customer journey, and tailor your messaging accordingly, for maximum success. This article will teach you how.

Marketing

3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business

Are you starting, building, pivoting, or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started?

Science & Technology

4 Ways You Can Use AI to Enhance Every Step of the Customer Journey

For artificial intelligence to work effectively, you need to have a strong data foundation.

Growing a Business

4 Ways To Diagnose Your Customer Journey

Step outside of the norm and see what you look like from the outside.