DIY

Publicity

Positive Publicity Boosts Your Startup's Chance for Success

Investors, customers, even employees become enthusiastic when your company garners visibility in the media. And it doesn't take an expensive PR firm to get it, either.

Brian Jones | 7 min read

				
How LaurDIY Went From Dorm Room Blogger to YouTube Star With 8.4 Million SubscribersYouTube's queen of crafty tutorials, who has recently launched products at Target, Amazon and other major retailers, connects with fans by sharing intimate details of her personal life.

				Lydia Belanger
			
					|			12 min read
			
Are Your PR Efforts Falling Flat? Here's How to Fix ItA solid checklist for managing your own public relations campaign will include setting clear goals, pitching the right reporter and so much more.

				Richard Lorenzen
			
					|			7 min read
			
How to Replace Your iPhone BatteryWith about 30 minutes, $25 and a few tools, you can breathe new life into an aging iPhone.

				John R. Delaney
			
					|			10 min read
			
This Designer's Instagram Savvy Led to Partnerships With Microsoft and TargetJoy Cho discusses her tricks for Instagram success and bringing happiness to your followers every day.

				Nina Zipkin
			
					|			10 min read

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A Swedish engineer soars high, then crashes his homemade flying chair thing.

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5 Marketing Tips for Reaching the DIY Generation

These tips will help you put your marketing campaign in front of more people.

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The Pros and Cons of DIY Website vs. Professionally Developed

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You don't need to write the five-figure check to sign up for professional PR services.

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DIY ("Do It Yourself") is a method of creating something from scratch or doing something from the bottom up. Naturally, many Entrepreneurs are inclined to DIY projects and campaigns because they can be cost-reducing, although oftentimes time-consuming. With strong leadership and organizational qualities, entrepreneurs excel at projects that appoint sole responsibility to them.

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