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Investors, customers, even employees become enthusiastic when your company garners visibility in the media. And it doesn't take an expensive PR firm to get it, either.
YouTube's queen of crafty tutorials, who has recently launched products at Target, Amazon and other major retailers, connects with fans by sharing intimate details of her personal life.
A solid checklist for managing your own public relations campaign will include setting clear goals, pitching the right reporter and so much more.
Joy Cho discusses her tricks for Instagram success and bringing happiness to your followers every day.
For DIYers who like to make their own furniture, one of the YouTube superstars of the so-called maker video scene is a 50-year-old master craftsman named Jimmy Diresta.
Teaching potential clients how to do what you do is good marketing.
A Swedish engineer soars high, then crashes his homemade flying chair thing.
You don't need to break the bank to generate leads online, use these cost effective social media tools.