Investors, customers, even employees become enthusiastic when your company garners visibility in the media. And it doesn't take an expensive PR firm to get it, either.
YouTube's queen of crafty tutorials, who has recently launched products at Target, Amazon and other major retailers, connects with fans by sharing intimate details of her personal life.
For DIYers who like to make their own furniture, one of the YouTube superstars of the so-called maker video scene is a 50-year-old master craftsman named Jimmy Diresta.
DIY ("Do It Yourself") is a method of creating something from scratch or doing something from the bottom up. Naturally, many Entrepreneurs are inclined to DIY projects and campaigns because they can be cost-reducing, although oftentimes time-consuming. With strong leadership and organizational qualities, entrepreneurs excel at projects that appoint sole responsibility to them.
