Business News The ‘Father of Peeps’ Has Died. Meet the Founder Who Created the Easter Favorite. Bob Born is known for creating the machinery to manufacture Peeps. By Sam Silverman
Entrepreneurs Shamrock Shakes and Pumpkin Spice Lattes: the Best-Branded Food for Every Season By Carly Okyle
Business News For Candy Companies, Easter Is the Sweetest Day of the Year In the week before Easter last year, Americans bought $823 million in creme-filled eggs, chocolate rabbits and colored marshmallow Peeps, according to Nielsen data. By Mark Fahey
Buying a Franchise The Easter Bunny’s About to Get ‘McFlurried’ in Australia McDonald's is adding a Cadbury Creme Egg McFlurry to the menu. By Lindsay Friedman
Buying a Franchise Red Robin Promises Free Lenten Crab Cake Burger If Pope Francis Visits The burger chain has officially invited the pope over for lunch. By Kate Taylor
Business News 3 Entrepreneurs Who Turned Easter Into Sweet Business Candy and Easter go hand in hand. Some of the sweet treats in your basket are also big business for these companies. By Matthew Toren