Effective Targeting
How to Better Strategize Your Marketing
Tips on creating an effective roadmap for this pivotal task, and how to save time in the bargain.
Know Your Audience – Tips for Tailored Communications
The pitch might be perfect for one audience but decidedly imperfect for another.
How Targeted Marketing Can Improve Your Brand's Efficiency
Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
5 Quirky Businesses That Found the Perfect Niche
Afraid that not enough mourners will show up at your funeral? There's an entrepreneur for that..
Leveraging Location: Tips for Effective Geotargeting
Email marketers have more options than ever to drive in-store traffic and boost online sales.
'Fun For The Whole Family' Does Not Exist in Marketing
Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Stop Pitching to Losers! The 5 Power Disqualifiers.
To sell anything, first you must eliminate from your market all those who can't, won't or don't need to buy. Once they're gone, real selling begins.
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Why You Should Be Looking Locally for Customers
Small businesses can -- and should -- target consumers closest to home. Here's how.
What Surviving Life-or-Death Situations Has Taught Me About Business
A mortal threat either clarifies the mind or you perish. The rough and tumble of business is similar.
The Top 5 Errors Made by Money-Losing Ecommerce Sites
Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.
How 2014 Will Be The Year To Monetize Big Data
Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.