Effective Targeting

News and Articles About Effective Targeting

Leveraging Location: Tips for Effective Geotargeting
Marketing Bootcamp

Leveraging Location: Tips for Effective Geotargeting

Email marketers have more options than ever to drive in-store traffic and boost online sales.
Seamas Egan
'Fun For The Whole Family' Does Not Exist in Marketing
Marketing Bootcamp

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Jim Joseph
Stop Pitching to Losers! The 5 Power Disqualifiers.
Marketing Bootcamp

Stop Pitching to Losers! The 5 Power Disqualifiers.

To sell anything, first you must eliminate from your market all those who can't, won't or don't need to buy. Once they're gone, real selling begins.
Perry Marshall
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Marketing Bootcamp

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Why You Should Be Looking Locally for Customers
Q&As

Why You Should Be Looking Locally for Customers

Small businesses can -- and should -- target consumers closest to home. Here's how.
Paula Andruss
What Surviving Life-or-Death Situations Has Taught Me About Business
Competition

What Surviving Life-or-Death Situations Has Taught Me About Business

A mortal threat either clarifies the mind or you perish. The rough and tumble of business is similar.
Tim Larkin
The Top 5 Errors Made by Money-Losing Ecommerce Sites
Marketing Bootcamp

The Top 5 Errors Made by Money-Losing Ecommerce Sites

Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.
Brett Relander
How 2014 Will Be The Year To Monetize Big Data
Marketing Bootcamp

How 2014 Will Be The Year To Monetize Big Data

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
Lisbeth McNabb