Effective Targeting
'Fun For The Whole Family' Does Not Exist in Marketing
Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Stop Pitching to Losers! The 5 Power Disqualifiers.
To sell anything, first you must eliminate from your market all those who can't, won't or don't need to buy. Once they're gone, real selling begins.
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Why You Should Be Looking Locally for Customers
Small businesses can -- and should -- target consumers closest to home. Here's how.
What Surviving Life-or-Death Situations Has Taught Me About Business
A mortal threat either clarifies the mind or you perish. The rough and tumble of business is similar.
The Top 5 Errors Made by Money-Losing Ecommerce Sites
Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.
How 2014 Will Be The Year To Monetize Big Data
Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
