Effective Targeting

Marketing

Tips on creating an effective roadmap for this pivotal task, and how to save time in the bargain.

Building a Business

Marketing

By Jim Joseph

Building a Business

Marketing

Email marketers have more options than ever to drive in-store traffic and boost online sales.

Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."

By Jim Joseph

Marketing

To sell anything, first you must eliminate from your market all those who can't, won't or don't need to buy. Once they're gone, real selling begins.

Building a Business

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.

Building a Business

Small businesses can -- and should -- target consumers closest to home. Here's how.

Building a Business

A mortal threat either clarifies the mind or you perish. The rough and tumble of business is similar.

By Tim Larkin

Building a Business

Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.

Building a Business

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.