You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.
Think it through from the POV of your prospects. Visualizing how much of it they are actually going to view tells your exactly where to focus your efforts. Fire off some boilerplate with just a name change? Game over.
Asking genuine and caring questions is the number one way to build trust with anyone, including prospects.
Capturing leads online isn't super difficult today, but turning those leads into sales is another game altogether.